Authors & publishers
Launch lists, series read-through, and lead magnets that keep working after release week.
NICHE EMAIL MARKETING
Email that earns its place in the inbox.
Moremailer is a small email marketing practice for authors, affiliate marketers, and niche publishers — strategy, funnels, sequences, and the deliverability plumbing underneath, built for lists that run on trust, not volume.
About
Moremailer works with small, specialist lists: the kind where readers subscribed on purpose and notice when the standard slips. The work is equal parts writing and wiring — what gets sent, and whether it arrives. Most engagements are small, most lists are under ten thousand subscribers, and the measure that matters is revenue per reader, not list size for its own sake.
What we do
Email audits
Deliverability, list health, funnel and sequence gaps, with written findings and a prioritised fix list.
List-building funnels
Lead-magnet strategy, opt-in pages, and double opt-in flows that actually get confirmed.
Welcome & launch sequences
The first seven days a subscriber knows you, and the launch window — written and built.
Campaigns & newsletters
A cadence and a voice people open on sight, structured to be read to the end.
Deliverability & authentication
SPF, DKIM, DMARC, bounce and complaint handling, sender-reputation repair. The unglamorous work that decides whether any of the rest matters.
Platform setup & migration
Mainstream platforms or self-hosted. Clean data in, clean data out.
Who it's for
Affiliate marketers
Niche lists that click because they're trusted, and sending practices that keep the asset alive.
Creators & niche operators
Courses, communities, and paid newsletters where email carries the revenue line.
Approach
Audit
The list, the funnel, and the numbers, read as they are.
Design
The funnel, sequence, or fix list, mapped on one page.
Build
Copy, forms, automations, and authentication.
Measure
Plain reporting: clicks, conversions, revenue per send.
Principles
- Small lists, high trust
- An owned audience over rented reach
- Permission first — double opt-in, always
- Plain reporting, no vanity metrics
Contact
Questions about the practice: hello@moremailer.com